Linking out to high-quality informational resources can add credibility to SEO Anomaly your content and provide additional value for your readers. Proper header tags also improve readability and user experience by making your content easier to scan and understand. Since they both tell search engines and users what the page is about.
Why Isn’t Google Pulling My Meta Description?
- Create category pages for each of the main topics and link all of your content in those categories.
- Congratulations on completing this comprehensive guide to mastering on-page SEO!
- On the other hand, large websites in highly competitive industries require much more detailed maintenance to stay on top.
- Dropping your main keyword within the first 100 words will help Google to understand what your content is about.
Alt tags are a bit of HTML code that helps search engines understand what pictures, videos and other media are on your page. Every page on your website will have a bit of HTML code that is called the “title tag”. They act as the first signal to search engines and to users what the page is about. When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page.
What is On-page SEO
Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO. And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly.
Even with all of Google’s modern algorithms, on-page SEO basics still play a major role in getting your website and content to rank in the SERPs. However, no CMS is perfect, and Shopify certainly has a few SEO problems – such as its limited URL structure, which makes breadcrumbs and site navigation a bit more tricky to set up. You could even be penalized if Google thinks you’re duplicating content for malicious reasons. Duplicate product variants are an SEO issue for any e-commerce store, rather than being a Shopify-specific problem. You want to create a logical flow from collections 👉 subcollections 👉 products.
When done right, there is an increased chance that your content is the answer that voice assistants read aloud. Use a schema tester like Schema Markup Validator to validate that the code was added to your site correctly. You can also use my free FAQ schema generator to create the code.
